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Item Details
| Title:
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BUSINESS RESEARCH METHODS
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| By: |
Alan Bryman, Emma Bell |
| Format: |
Paperback |
| List price:
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£37.99 |
| Our price: |
£32.29 |
| Discount: |
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| You save:
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£5.70 |
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| ISBN 10: |
0199284989 |
| ISBN 13: |
9780199284986 |
| Availability: |
Usually dispatched immediately.
 Delivery
rates
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| Stock: |
Currently
92 items
in stock |
| Publisher: |
OXFORD UNIVERSITY PRESS |
| Pub. date: |
15 March, 2007 |
| Edition: |
2nd Revised edition |
| Pages: |
824 |
| Description: |
This encyclopaedic introduction to business research is written by experienced lecturers and active researchers, presenting fundamental theoretical underpinnings for carrying out research. Balanced with a hands-on approach to qualitative and quantitative data collection and analysis, it helps readers to make informed decisions about their research. |
| Synopsis: |
Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing).It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process. |
| Illustrations: |
100 illustrations |
| Publication: |
UK |
| Imprint: |
Oxford University Press |
| Returns: |
Returnable |
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