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Item Details
Title: THE BUSINESS OF HEALTHCARE INNOVATION
By: L.R. Burns (Editor)
Format: Paperback

List price: £26.99
Our price: £22.67
Discount:
16%
You save: £4.32
ISBN 10: 0521547687
ISBN 13: 9780521547680
Availability: Usually dispatched immediately.
 Delivery rates
Stock: Currently 11 items in stock
Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 25 August, 2005
Pages: 398
Description: The first wide-ranging analysis of business trends in the manufacturing segment of the health care industry.
Synopsis: The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
Illustrations: 126 figures
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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