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Item Details
| Title:
|
INTELLECTUAL PROPERTY FOR MANAGERS AND INVESTORS
A GUIDE TO EVALUATING, PROTECTING AND EXPLOITING IP |
| By: |
Steven J. Frank |
| Format: |
Hardback |
| List price:
|
£36.99 |
| Our price: |
£31.81 |
| Discount: |
|
| You save:
|
£5.18 |
|
|
|
| ISBN 10: |
0521851068 |
| ISBN 13: |
9780521851060 |
| Availability: |
Usually dispatched immediately.
 Delivery
rates
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| Stock: |
Currently
2 items
in stock |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
23 February, 2006 |
| Pages: |
182 |
| Description: |
Equips business managers and investors with a working, practical knowledge of intellectual property. |
| Synopsis: |
Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don t readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today s marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet. |
| Illustrations: |
17 line diagrams |
| Publication: |
UK |
| Imprint: |
Cambridge University Press |
| Returns: |
Returnable |
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