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Item Details
Title: PORTFOLIO MANAGEMENT FOR NEW PRODUCTS
SECOND EDITION
By: Elko J. Kleinschmidt, Robert Cooper, Scott J. Edgett
Format: Hardback

List price: £35.00
Our price: £25.55
Discount:
27% off
You save: £9.45
ISBN 10: 0738205141
ISBN 13: 9780738205144
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 53 available
Publisher: INGRAM PUBLISHER SERVICES US
Pub. date: 14 December, 2001
Pages: 400
Description: In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
Synopsis: In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
Publication: US
Imprint: Perseus Books
Returns: Returnable
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