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Item Details
Title: WINNING AT NEW PRODUCTS, 5TH EDITION
CREATING VALUE THROUGH INNOVATION
By: Robert Cooper
Format: Paperback

List price: £18.99
Our price: £13.86
Discount:
27% off
You save: £5.13
ISBN 10: 0465093329
ISBN 13: 9780465093328
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 113 available
Publisher: INGRAM PUBLISHER SERVICES US
Pub. date: 28 July, 2011
Pages: 448
Description: A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
Synopsis: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
Publication: US
Imprint: Basic Books
Returns: Returnable
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