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Item Details
Title: TRUTH BE TOLD
HOW AUTHENTIC MARKETING AND COMMUNICATIONS WINS IN THE PURPOSEFUL AGE
By: John O''Brien
Format: Paperback / softback

List price: £26.99
Our price: £24.29
Discount:
10% off
You save: £2.70
ISBN 10: 1398600164
ISBN 13: 9781398600164
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 3 available
Publisher: KOGAN PAGE LTD
Pub. date: 3 April, 2021
Pages: 288
Description: Understand the challenges and opportunities for marketing and PR in the age of purpose, learn why it''s important to be a ''truth teller'', find out how to create authentic messaging, activate successful campaigns, generate honest content and avoid accusations of ''purpose washing''.
Returns: Returnable
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