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Item Details
Title: INNOVATION
By: John Bessant
Format: Paperback

List price: £5.99
Our price: £4.07
Discount:
32%
You save: £1.92
ISBN 10: 1405344555
ISBN 13: 9781405344555
Availability: Usually dispatched immediately.
 Delivery rates
Stock: Currently 34 items in stock
Publisher: PENGUIN BOOKS LTD
Pub. date: 1 December, 2009
Series: Essential Managers
Pages: 72
Description: A pocket-sized guide to innovation which aims to give you the information and skills to succeed in business. It helps you bring innovation to your workplace, and find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition.
Synopsis: This is a practical, pocket-sized guide to innovation which will give you the information and skills to succeed in business. It helps you bring innovation to your workplace, and find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition. It includes tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to maximise the benefits of creative management for yourself, your staff and your clients, conceive new ideas, develop new products and implement new practices. Read it cover-to-cover, or dip in and out of topics for quick reference.
Illustrations: Illustrations
Publication: UK
Imprint: Dorling Kindersley Publishers Ltd
Returns: Returnable
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