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Item Details
Title: RUNNING LEAN
ITERATE FROM PLAN A TO A PLAN THAT WORKS
By: Ash Maurya
Format: Paperback

List price: £19.99
Our price: £14.59
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ISBN 10: 1449305172
ISBN 13: 9781449305178
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 7 available
Publisher: O'REILLY MEDIA, INC, USA
Pub. date: 23 March, 2012
Edition: 2nd Revised edition
Pages: 240
Description: Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping.
Synopsis: Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it's time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one
Illustrations: Illustrations
Publication: US
Imprint: O'Reilly Media, Inc, USA
Returns: Returnable
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