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Item Details
Title: THE MARKETING PLAN HANDBOOK
DEVELOP BIG-PICTURE MARKETING PLANS FOR PENNIES ON THE DOLLAR
By: Robert W. Bly
Format: Paperback

List price: £13.99
Our price: £11.54
Discount:
17.5% off
You save: £2.45
ISBN 10: 1599185598
ISBN 13: 9781599185590
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: ENTREPRENEUR PRESS
Pub. date: 27 August, 2015
Edition: Second Edition
Pages: 324
Synopsis: Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.Learn how to:Develop a clear business visionPosition your business and services strategicallyResearch your market and target your ideal clientIntegrate online and offline marketingPut measurements in place to assess marketing tacticsCreate an effective implementation scheduleReview and troubleshoot for future success and growthWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Publication: US
Imprint: Entrepreneur Press
Returns: Returnable
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