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Item Details
Title: MANAGING NEW PRODUCT AND PROCESS DEVELOPMENT
TEXT AND CASES
By: Kim B. Clark, Steven C. Wheelwright
Format: Other book format

List price: £45.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0029055172
ISBN 13: 9780029055175
Publisher: SIMON & SCHUSTER
Pub. date: 1 November, 1992
Pages: 600
Description: Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Synopsis: Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Publication: US
Imprint: The Free Press
Returns: Non-returnable
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