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Item Details
Title: COMPETING AGAINST LUCK
THE STORY OF INNOVATION AND CUSTOMER CHOICE
By: Clayton M. Christensen, Taddy Hall, Karen Dillon
Format: Hardback

List price: £20.00
Our price: £14.60
Discount:
27% off
You save: £5.40
ISBN 10: 0062435612
ISBN 13: 9780062435613
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 8 available
Publisher: HARPERCOLLINS PUBLISHERS INC
Pub. date: 4 October, 2016
Pages: 288
Description: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow?
Synopsis: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.
Publication: US
Imprint: HarperBusiness
Returns: Returnable
Some other items by this author:
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COMPETING AGAINST LUCK
COMPETING AGAINST LUCK (PB)
DISRUPTING CLASS (HB)
DISRUPTING CLASS: HOW DISRUPTIVE INNOVATION WILL CHANGE THE WAY THE WORLD LEARNS (HB)
DISRUPTING CLASS: HOW DISRUPTIVE INNOVATION WILL CHANGE THE WAY THE WORLD LEARNS (PB)
FAST INNOVATION: ACHIEVING SUPERIOR DIFFERENTIATION, SPEED TO MARKET, AND INCREASED PROFITABILITY (HB)
GIVE RESPONSIBILITY FOR DISRUPTIVE TECHNOLOGIES TO ORGANIZATIONS WHOSE CUSTOMERS NEED THEM (PB)
HARVARD BUSINESS REVIEW LEADERSHIP & STRATEGY BOXED SET (5 BOOKS)
HBR CLASSICS BOXED SET (16 BOOKS)
HBR GUIDE TO OFFICE POLITICS (HBR GUIDE SERIES) (HB)
HBR GUIDE TO OFFICE POLITICS (HBR GUIDE SERIES) (PB)
HBR GUIDES BOXED SET (7 BOOKS) (HBR GUIDE SERIES)
HBR GUIDES TO EMOTIONAL INTELLIGENCE AT WORK COLLECTION (5 BOOKS) (HBR GUIDE SERIES)
HBR''S 10 MUST READS ON ORGANIZATIONAL RESILIENCE (WITH BONUS ARTICLE "ORGANIZATIONAL GRIT" BY THOMAS H. LEE AND ANGELA L. DUCKWORTH) (HB)
HBR'? S 10 MUST READS BOXED SET WITH BONUS EMOTIONAL INTELLIGENCE (7 BOOKS)
HBR'S 10 MUST READS 2017
HBR'S 10 MUST READS 2017 (HB)
HBR'S 10 MUST READS 2017 (PB)
HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE "THE DISCIPLINE OF INNOVATION," BY PETER F. DRUCKER) (HB)
HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE "THE DISCIPLINE OF INNOVATION," BY PETER F. DRUCKER) (PB)
HBR'S 10 MUST READS ON MANAGING YOURSELF (WITH BONUS ARTICLE "HOW WILL YOU MEASURE YOUR LIFE?" BY CLAYTON M. CHRISTENSEN) (HB)
HBR'S 10 MUST READS ON MANAGING YOURSELF (WITH BONUS ARTICLE "HOW WILL YOU MEASURE YOUR LIFE?" BY CLAYTON M. CHRISTENSEN) (PB)
HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED ARTICLE "MARKETING MYOPIA," BY THEODORE LEVITT) (HB)
HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED ARTICLE "MARKETING MYOPIA," BY THEODORE LEVITT) (PB)
HBR'S 10 MUST READS: THE ESSENTIALS (HB)
HBR'S 10 MUST READS: THE ESSENTIALS (PB)
HBR? S 10 MUST READS BOXED SET (6 BOOKS) (HBR? S 10 MUST READS)
HOW WILL YOU MEASURE YOUR LIFE?
HOW WILL YOU MEASURE YOUR LIFE? (HARVARD BUSINESS REVIEW CLASSICS) (PB)
HOW WILL YOU MEASURE YOUR LIFE? (HB)
HOW WILL YOU MEASURE YOUR LIFE? (HB)
HOW WILL YOU MEASURE YOUR LIFE? (HB)
HOW WILL YOU MEASURE YOUR LIFE? (PB)
HOW WILL YOU MEASURE YOUR LIFE? (PB)
INNOVATION KILLERS (PB)
INNOVATOR''S DILEMMA (HB)
INNOVATOR''S DILEMMA, WITH A NEW FOREWORD (HB)
INNOVATOR''S DNA, UPDATED, WITH A NEW PREFACE (HB)
INNOVATOR''S SOLUTION, WITH A NEW FOREWORD (HB)
JUMPING THE S-CURVE (HB)
MICROSTRESS EFFECT (HB)
PROSPERITY PARADOX (HB)
SEEING WHAT'S NEXT (HB)
SEW A BEAUTIFUL WEDDING
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (HB)
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (HB)
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (PB)
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (PB)
THE CLAYTON M. CHRISTENSEN READER (HB)
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THE INNOVATIVE UNIVERSITY
THE INNOVATIVE UNIVERSITY
THE INNOVATIVE UNIVERSITY
THE INNOVATIVE UNIVERSITY (HB)
THE INNOVATOR'S DILEMMA (HB)
THE INNOVATOR'S DILEMMA (PB)
THE INNOVATOR'S DNA (HB)
THE INNOVATOR'S METHOD (HB)
THE INNOVATOR'S PRESCRIPTION (HB)
THE INNOVATOR'S PRESCRIPTION: A DISRUPTIVE SOLUTION FOR HEALTH CARE (PB)
THE INNOVATOR'S SOLUTION (HB)
THE INNOVATOR'S SOLUTION (HB)
THE ONLINE ADVERTISING PLAYBOOK
THE ONLINE ADVERTISING PLAYBOOK (HB)
TWO OF A KIND (PB)
WHO YOU KNOW (HB)
WIRE IN THE COLLEGE CLASSROOM (PB)

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