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Item Details
| Title:
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ELECTRONIC MEDIA PROGRAMMING
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| By: |
Raymond L. Carroll, Donald M. Davis |
| Format: |
Hardback |
| List price:
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£62.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0070102988 |
| ISBN 13: |
9780070102989 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 1992 |
| Pages: |
532 |
| Description: |
Focuses on strategies for programming small market, local stations (rather than major networks), and explores the wide range of choices and options available to the programmer. The authors aim to make the instruction immediately applicable to real business programming considerations. |
| Synopsis: |
This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions. |
| Illustrations: |
glossary |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Non-returnable |
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