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Item Details
Title: STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION
By: ROBERT A. BURGELMAN
Format: paperback

List price: £45.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0071232303
ISBN 13: 9780071232302
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 December, 2002
Edition: 4REV ED
Pages: 1008
Description: Uses a combination of text, readings, and cases to present business research on the critical business challenges. This book provides insights on innovation management and market entries through several cases. It addresses the interaction between the different levels of general management and shows how companies manage their technology assets.
Illustrations: ILLUSTRATIONS
Returns: Non-returnable
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