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Item Details
Title: STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION
By: Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright
Format: Paperback

List price: £57.99


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ISBN 10: 0071263292
ISBN 13: 9780071263290
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 February, 2008
Edition: 5th International edition
Pages: 1088
Description: "Strategic Management of Technology and Innovation".
Synopsis: The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet.A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
Illustrations: Illustrations
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Returnable
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COMPARATIVE STUDIES OF TECHNOLOGICAL EVOLUTION
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COMPETING AGAINST LUCK
COMPETING AGAINST LUCK (HB)
COMPETING AGAINST LUCK (PB)
DISRUPTING CLASS (HB)
DISRUPTING CLASS: HOW DISRUPTIVE INNOVATION WILL CHANGE THE WAY THE WORLD LEARNS (HB)
DISRUPTING CLASS: HOW DISRUPTIVE INNOVATION WILL CHANGE THE WAY THE WORLD LEARNS (PB)
FAST INNOVATION: ACHIEVING SUPERIOR DIFFERENTIATION, SPEED TO MARKET, AND INCREASED PROFITABILITY (HB)
FORECASTING (HB)
GIVE RESPONSIBILITY FOR DISRUPTIVE TECHNOLOGIES TO ORGANIZATIONS WHOSE CUSTOMERS NEED THEM (PB)
HARVARD BUSINESS REVIEW LEADERSHIP & STRATEGY BOXED SET (5 BOOKS)
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HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE "THE DISCIPLINE OF INNOVATION," BY PETER F. DRUCKER) (HB)
HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE "THE DISCIPLINE OF INNOVATION," BY PETER F. DRUCKER) (PB)
HBR'S 10 MUST READS ON MANAGING YOURSELF (WITH BONUS ARTICLE "HOW WILL YOU MEASURE YOUR LIFE?" BY CLAYTON M. CHRISTENSEN) (HB)
HBR'S 10 MUST READS ON MANAGING YOURSELF (WITH BONUS ARTICLE "HOW WILL YOU MEASURE YOUR LIFE?" BY CLAYTON M. CHRISTENSEN) (PB)
HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED ARTICLE "MARKETING MYOPIA," BY THEODORE LEVITT) (HB)
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HBR'S 10 MUST READS: THE ESSENTIALS (HB)
HBR'S 10 MUST READS: THE ESSENTIALS (PB)
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HOW WILL YOU MEASURE YOUR LIFE?
HOW WILL YOU MEASURE YOUR LIFE? (HARVARD BUSINESS REVIEW CLASSICS) (PB)
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INNOVATION KILLERS (PB)
INNOVATOR''S DILEMMA (HB)
INNOVATOR''S DILEMMA, WITH A NEW FOREWORD (HB)
INNOVATOR''S DNA, UPDATED, WITH A NEW PREFACE (HB)
INNOVATOR''S SOLUTION, WITH A NEW FOREWORD (HB)
INSIDE CORPORATE INNOVATION (PB)
JUMPING THE S-CURVE (HB)
LEADING PRODUCT DEVELOPMENT
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MANAGING NEW PRODUCT AND PROCESS DEVELOPMENT
MANAGING NEW PRODUCT AND PROCESS DEVELOPMENT
PURSUING THE COMPETITIVE EDGE (PB)
RESEARCH ON TECHNOLOGICAL INNOVATION, MANAGEMENT AND POLICY (HB)
RESEARCH ON TECHNOLOGICAL INNOVATION, MANAGEMENT AND POLICY (HB)
RESEARCH ON TECHNOLOGICAL INNOVATION, MANAGEMENT AND POLICY (HB)
RESTORING OUR COMPETITIVE EDGE
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SEEING WHAT'S NEXT (HB)
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THE EMERGENCE OF ENTREPRENEURIAL ECONOMICS
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THE HANDBOOK OF FORECASTING (HB)
THE INNOVATIVE UNIVERSITY
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THE INNOVATOR'S DILEMMA (HB)
THE INNOVATOR'S DILEMMA (PB)
THE INNOVATOR'S DNA (HB)
THE INNOVATOR'S METHOD (HB)
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