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Item Details
Title: THE MEMBERSHIP ECONOMY
FIND YOUR SUPERUSERS, MASTER THE FOREVER TRANSACTION, AND BUILD RECURRING REVENUE
By: Robbie Kellman Baxter
Format: Hardback

List price: £21.99
Our price: £16.05
Discount:
27% off
You save: £5.94
ISBN 10: 0071839321
ISBN 13: 9780071839327
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 3 available
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 April, 2015
Series: Business Books
Pages: 272
Description: Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Synopsis: In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom. When you join forces with your customers, membership has its rewards-for you, your company, and your continued success.
Illustrations: illustrations
Publication: US
Imprint: McGraw-Hill Professional
Returns: Returnable
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