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Item Details
Title: MATCHING SUPPLY WITH DEMAND: AN INTRODUCTION TO OPERATIONS MANAGEMENT
By: Gerard Cachon, Christian Terwiesch
Format: Hardback

List price: £126.99


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ISBN 10: 0073525200
ISBN 13: 9780073525204
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 April, 2012
Edition: 3rd Revised edition
Series: Irwin Operations/Decision Sciences
Pages: 528
Synopsis: Gerard Cachon and Christian Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, 3e is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution. The guiding principle in the development of Matching Supply with Demand has been "real operations, real solutions." "Real operations" means that most of the chapters in this book are written from the perspective of a specific company so that the material in this text will come to life by discussing it in a real-world context. "Real solutions" means that equations and models do not merely provide students with mathematical gymnastics for the sake of an intellectual exercise.
Illustrations: black & white tables, figures
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Returnable
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