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Item Details
| Title:
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KEEP THE RIGHT CUSTOMERS
THE KEY STEPS TO PROFITABLE CUSTOMER RETENTION |
| By: |
Mark Stewart |
| Format: |
Paperback |
| List price:
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£20.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077091396 |
| ISBN 13: |
9780077091392 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 January, 1996 |
| Pages: |
200 |
| Description: |
This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits. |
| Synopsis: |
This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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