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Item Details
| Title:
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STRATEGIC MANAGEMENT IN INFORMATION TECHNOLOGY
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| By: |
David B. Yoffie |
| Format: |
Hardback |
| List price:
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£56.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130985597 |
| ISBN 13: |
9780130985590 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
8 December, 1993 |
| Pages: |
368 |
| Description: |
This casebook explores the strategy and management issues at the heart of the constant change in the information technology industry. |
| Synopsis: |
This casebook explores the strategy and management issues at the heart of the constant change in the information technology industry. The text examines issues such as intense price competition, declining opportunities for differentiation, shorter product life cycles, achieving superior quality, focusing organisation on new merging growth business, motivation and empowering employees. Five sections cover industry dynamics, competitive and functional strategic, government and globalisation, functional areas of business and general management issues. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Non-returnable |
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