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Item Details
| Title:
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E-MARKETING
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| By: |
Judy Strauss |
| Format: |
Paperback |
| List price:
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£36.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131227939 |
| ISBN 13: |
9780131227934 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
11 December, 2002 |
| Edition: |
3 International ed |
| Pages: |
578 |
| Description: |
This volume explores key marketing concepts in the context of today''s digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce. |
| Illustrations: |
Illustrations, ports. |
| Returns: |
Returnable |
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