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Item Details
Title:
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E-MARKETING
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By: |
Judy Strauss, Adel I. El-Ansary, Raymond Frost |
Format: |
Paperback |
List price:
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£44.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0131969021 |
ISBN 13: |
9780131969025 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
7 April, 2005 |
Edition: |
4th International edition |
Pages: |
480 |
Synopsis: |
For courses in Electronic Marketing and Internet Business. This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. |
Publication: |
UK |
Imprint: |
Prentice-Hall |
Returns: |
Non-returnable |
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