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Item Details
| Title:
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PURPLE COW
TRANSFORM YOUR BUSINESS BY BEING REMARKABLE |
| By: |
Seth Godin |
| Format: |
Paperback |
| List price:
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£10.99 |
| Our price: |
£8.02 |
| Discount: |
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| You save:
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£2.97 |
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| ISBN 10: |
014101640X |
| ISBN 13: |
9780141016405 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 20 available |
| Publisher: |
PENGUIN BOOKS LTD |
| Pub. date: |
27 January, 2005 |
| Pages: |
160 |
| Description: |
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. |
| Synopsis: |
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. |
| Publication: |
UK |
| Imprint: |
Penguin Books Ltd |
| Returns: |
Returnable |
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