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Item Details
Title: THE GLOBAL VILLAGE
TRANSFORMATIONS IN WORLD LIFE AND MEDIA IN THE 21ST CENTURY
By: Marshall McLuhan, Bruce R. Powers
Format: Hardback

List price: £56.00
Our price: £49.00
Discount:
12.5% off
You save: £7.00
ISBN 10: 019505444X
ISBN 13: 9780195054446
Availability: Usually dispatched within 1-3 weeks.
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Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 1 June, 1989
Series: Communication and Society
Pages: 240
Description: The premise for this book is the distinction between what the authors call "visual space", which is the left-brain, linear, quantitative reasoning tradition of the West, beginning with Plato and Aristotle, as against "acoustic space", which is equated to the holistic approach of the East.
Synopsis: This is Marshall McLuhan's last book, written in collaboration with his longtime friend, Bruce Powers. It updates McLuhan's landmark study, Understanding Media, which was published 25 years ago.ll The premise is the distinction between what McLuhan and Powers call Visual Space - or the left-brain, linear, quantitative reasoning tradition of the West beginning with Plato and Aristotle - as against what they call Acoustic Space - right-brain, qualitative, pattern-producing reasoning, the holistic approach of the East. They argue that with the advent of the "global village" - as a result of electronic communications - these two mind sets are "slamming into each other at the speed of light". In their words, "In the last half of the 20th century the East will rush westward and the West will embrace orientalism, all in a desperate attempt to cope with each other, to avoid violence. But the key to peace is to understand both these systems simultaneously".
Illustrations: halftones, line illustrations
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
Some other items by this author:
COUNTERBLAST (HB)
DIE MECHANISCHE BRAUT VOLKSKULTUR DES INDUSTRIELLEN MENSCHEN (HB)
ESSENTIAL MCLUHAN (HB)
ESSENTIAL MCLUHAN (PB)
FORWARD THROUGH THE REARVIEW MIRROR (PB)
FROM CLICHE TO ARCHETYPE (HB)
LAWS OF MEDIA (PB)
MCLUHAN - BOOK OF PROBES; PB (PB)
MCLUHAN - COUNTERBLAST 1954 (FACSIMILE) (HB)
MCLUHAN - UNBOUND (PB)
MECHANICAL BRIDE (PB)
MECHANICAL BRIDE (PB)
MEDIA AND FORMAL CAUSE (PB)
MEDIA RESEARCH
MEDIA RESEARCH
MEDIA RESEARCH
MEDIA RESEARCH (HB)
MEDIA RESEARCH (PB)
MEDIUM & THE LIGHT THE (PB)
MEDIUM AND THE LIGHT: REFLECTIONS ON RELIGION (PB)
MEDIUM IS THE MASSAGE (HB)
ON THE NATURE OF MEDIA (HB)
THE BOOK OF PROBES (HB)
THE CLASSICAL TRIVIUM (HB)
THE CLASSICAL TRIVIUM (PB)
THE ESSENTIAL MCLUHAN (PB)
THE FUTURE OF THE LIBRARY
THE FUTURE OF THE LIBRARY
THE FUTURE OF THE LIBRARY
THE FUTURE OF THE LIBRARY (PB)
THE GLOBAL VILLAGE (PB)
THE GUTENBERG GALAXY (PB)
THE GUTENBERG GALAXY (PB)
THE MARSHALL MCLUHAN MEDIA WORKBOOK (HB)
THE MEDIUM IS THE MASSAGE (PB)
THE MEDIUM IS THE MASSAGE (PB)
THEORIES OF COMMUNICATION (HB)
THEORIES OF COMMUNICATION (PB)
UNDERSTANDING ME (PB)
UNDERSTANDING MEDIA (HB)
UNDERSTANDING MEDIA (PB)
UNDERSTANDING MEDIA (PB)
WAR AND PEACE IN THE GLOBAL VILLAGE (PB)

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