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Item Details
Title: A THEORY OF LINGUISTIC SIGNS
By: Rudi Keller, Kimberley Duenwald (Trans)
Format: Hardback

List price: £74.99
Our price: £65.62
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ISBN 10: 0198237332
ISBN 13: 9780198237334
Availability: Usually dispatched within 1-3 weeks.
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Publisher: OXFORD UNIVERSITY PRESS
Pub. date: 29 October, 1998
Pages: 280
Translated from: German
Description: What does it mean to drive a Cadillac? What does 'cuckoo' suggest about the bird? - two examples explored in this investigation of the history of language signs and of what philosophers, linguists, and others have had to say about them. Rudi Keller shows how signs emerge, function, and develop in the permanent process of language change. He recombines thoughts and ideas from Plato to the present day to create a new theory of the meaning and evolution of icons andsymbols. By assuming no prior knowledge and by developing his argument from first principles, Rudi Keller has written a basic text which includes all the necessary features: easy style, good organization, original scholarship, and historical depth. This is a non-technical book which will interestlinguists, philosophers, students of communications and cultural studies, semioticians/semanticists, sociologists, and anthropologists.
Synopsis: What does it mean to drive a Cadillac? What does 'cuckoo' suggest about the bird? - two examples explored in this investigation of the history of language signs and of what philosophers, linguists, and others have had to say about them. Rudi Keller shows how signs emerge, function, and develop in the permanent process of language change. He recombines thoughts and ideas from Plato to the present day to create a new theory of the meaning and evolution of icons and symbols. By assuming no prior knowledge and by developing his argument from first principles, Rudi Keller has written a basic text which includes all the necessary features: easy style, good organization, original scholarship, and historical depth. This is a non-technical book which will interest linguists, philosophers, students of communications and cultural studies, semioticians/semanticists, sociologists, and anthropologists.
Illustrations: 10 figures
Publication: UK
Imprint: Oxford University Press
Returns: Returnable
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