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Item Details
Title:
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MARKETING COMMUNICATION
NEW APPROACHES, TECHNOLOGIES, AND STYLES |
By: |
Allan J. Kimmel (Editor) |
Format: |
Hardback |
List price:
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£94.00 |
Our price: |
£82.25 |
Discount: |
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You save:
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£11.75 |
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ISBN 10: |
0199276943 |
ISBN 13: |
9780199276943 |
Availability: |
Usually dispatched within 1-3 weeks.
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Stock: |
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Publisher: |
OXFORD UNIVERSITY PRESS |
Pub. date: |
17 November, 2005 |
Pages: |
320 |
Description: |
This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21stCentury. |
Synopsis: |
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals. |
Illustrations: |
Tables and line drawings |
Publication: |
UK |
Imprint: |
Oxford University Press |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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