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Item Details
Title:
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PLACE BRANDING
GLOCAL, VIRTUAL AND PHYSICAL IDENTITIES, CONSTRUCTED, IMAGINED AND EXPERIENCED |
By: |
Robert Govers, Frank M. Go |
Format: |
Hardback |

List price:
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£54.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0230230733 |
ISBN 13: |
9780230230736 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
17 July, 2009 |
Pages: |
338 |
Description: |
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. |
Synopsis: |
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. |
Illustrations: |
biography |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Returnable |
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