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Item Details
Title: PLACE BRANDING
GLOCAL, VIRTUAL AND PHYSICAL IDENTITIES, CONSTRUCTED, IMAGINED AND EXPERIENCED
By: Robert Govers, Frank M. Go
Format: Hardback

List price: £54.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0230230733
ISBN 13: 9780230230736
Publisher: PALGRAVE MACMILLAN
Pub. date: 17 July, 2009
Pages: 338
Description: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Synopsis: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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