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Item Details
Title: THE STARTUP WAY
HOW ENTREPRENEURIAL MANAGEMENT TRANSFORMS CULTURE AND DRIVES GROWTH
By: Eric Ries
Format: Paperback

List price: £16.99
Our price: £12.40
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ISBN 10: 0241197260
ISBN 13: 9780241197264
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 4 available
Publisher: PENGUIN BOOKS LTD
Pub. date: 16 October, 2017
Pages: 384
Synopsis: The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
Publication: UK
Imprint: Portfolio Penguin
Returns: Returnable
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