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Item Details
Title: OUTSIDE INSIGHT
NAVIGATING A WORLD DROWNING IN DATA
By: Jorn Lyseggen
Format: Hardback

List price: £20.00
Our price: £14.60
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ISBN 10: 0241273722
ISBN 13: 9780241273722
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 277 available
Publisher: PENGUIN BOOKS LTD
Pub. date: 15 July, 2017
Pages: 336
Synopsis: Is your business looking out?The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Publication: UK
Imprint: Portfolio Penguin
Returns: Returnable
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