Title:
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ELECTRONIC COMMERCE 2012
A MANAGERIAL AND SOCIAL NETWORKS PERSPECTIVE |
By: |
Efraim Turban, David King |
Format: |
Paperback |
List price:
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£58.99 |
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ISBN 10: |
027376134X |
ISBN 13: |
9780273761341 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
1 December, 2011 |
Edition: |
Global ed of 7th revised ed |
Pages: |
792 |
Description: |
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world. |
Synopsis: |
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it? s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks? all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today? s ever-changing technology, the seventh edition has been streamlined? removing material that? s no longer relevant, while still providing students with information on the hottest topics in the field. |
Illustrations: |
Illustrations |
Publication: |
UK |
Imprint: |
Pearson Education Limited |
Returns: |
Returnable |