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Item Details
Title: MULTINATIONALS AND TRANSITION
BUSINESS STRATEGIES, TECHNOLOGY AND TRANSFORMATION IN CENTRAL AND EASTERN EUROPE
By: Julia Manea, Robert Pearce
Format: Hardback

List price: £95.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0333968743
ISBN 13: 9780333968741
Publisher: PALGRAVE MACMILLAN
Pub. date: 3 March, 2004
Pages: 208
Description: This text re-focuses thinking on how multinational enterprises can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development.
Synopsis: The book argues that the role of multinational enterprises (MNEs) in economic transition should involve participation in initial industrial restructuring and then in the subsequent, more orderly, advance of sustainable development. It emphasizes that MNEs can remain participants in such processes of change because of the diversity of their strategic aims and their willingness to adapt their operations in a particular host country. Thus, beyond targeting local markets and/or developing new supply bases in transition economies, MNEs can also move towards locating dynamic creative operations there. This can reflect strong, commercially underrealized technological and research heritages and capacities in European transition economies. MNEs, it is argued, can help these economies to enter international markets as much on the basis of product and technological originality as on the basis of low input costs. The book carefully conceptualizes these themes and investigates them through two new survey-based data sets on MNEs' strategic and technological activity in Central and Eastern Europe.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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