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Item Details
Title: NICHE
THE MISSING MIDDLE AND WHY BUSINESS NEEDS TO SPECIALISE TO SURVIVE
By: James Harkin
Format: Paperback

List price: £10.99
Our price: £8.02
Discount:
27% off
You save: £2.97
ISBN 10: 0349123004
ISBN 13: 9780349123004
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: LITTLE, BROWN BOOK GROUP
Pub. date: 31 July, 2012
Pages: 256
Description: Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail
Synopsis: As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
Publication: UK
Imprint: Abacus
Prizes: Long-listed for CMI Management Book of the Year: Innovation &
Returns: Returnable
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