PLATFORM REVOLUTION by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ( 9780393354355 )

Item Details

Title:

PLATFORM REVOLUTION
HOW NETWORKED MARKETS ARE TRANSFORMING THE ECONOMYAND HOW TO MAKE THEM WORK FOR YOU

By:

Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Format:

Paperback

List price:

£14.99

Our price:

£12.74

Discount:

15% off

You save:

£2.25

ISBN 10:

0393354350

ISBN 13:

9780393354355

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

WW NORTON & CO

Pub. date:

29 August, 2017

Pages:

352

Description:

An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Synopsis:

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Publication:

Imprint:

WW Norton & Co

Returns:

Returnable

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