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Item Details
| Title:
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STEP BY STEP COMPETITIVE STRATEGY
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| By: |
Dave Francis |
| Format: |
Paperback |
| List price:
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£15.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415086981 |
| ISBN 13: |
9780415086981 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 January, 1994 |
| Series: |
Self Development for Managers |
| Pages: |
176 |
| Description: |
By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. |
| Synopsis: |
A winning competitive strategy is rarely a single brilliant idea; rather it is the result of disciplined creative thinking, aligning a variety of approaches for developing competitive advantage. Managers, whatever their level, should be aware of the various elements involved in strategic planning, and this book aims to direct their thinking towards making effective decisions. By leading the reader through a series of steps, Dave Francis explains the various techniques involved in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. Self-assessment exercises provide the reader with a tool box of skills which can be applied in any organization to stimulate an effective business review and develop strategies for success. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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