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Item Details
| Title:
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EUROPEAN BUSINESS
POLICY CHALLENGES FOR THE NEW COMMERCIAL ENVIRONMENT |
| By: |
Debra Johnson, Colin Turner |
| Format: |
Paperback |
| List price:
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£48.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415220254 |
| ISBN 13: |
9780415220255 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
25 November, 1999 |
| Pages: |
376 |
| Description: |
In addition to dealing with conventional EU policy areas, the book also covers important issues such as small and medium sized enterprises and the information society which are often excluded from books on EU policy and business. |
| Synopsis: |
This lively and accessible textbook examines the increasing impact of the European Union on the European business environment, addressing the core challenges facinng enterprises in the formnatove years of the new millenium. Bu focusing on the links between the process of globalisation and regional economic regeneration, the authors offer a unique insight into European policy from a change management perspective. In addition to dealing with conventional EU policy areas such as the European Monetray Union (EMU) and competition policy, the book also covers imporatnt topics and issues which are often excluded from other textson EU policy and business.Key features include: *a detailed synopsis of the evolutoin of the EU and its institutions and the development of the European business environment *an in-depth examination of the impact of European policy on business strategy in crucial areas such as environment, energy, transport, small and medium sized enterprises and the information society *a reappraisal of enterprise and policy makers responses to the challenges imposed by globalisation, to secure European competitiveness in the twenty first century *well structured chapters providing an excellent balance of contemporary issues combined with boxed features, mini-cases and illustrative figures and diagrams With exceptional coverage of all relevant topics and a highly up-to-date approach, European Business is essential reading for students of international business, European business strategy and policy and European economics. |
| Illustrations: |
44 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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