UNDERSTANDING MEDIA by Marshall McLuhan ( 9780415253970 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

UNDERSTANDING MEDIA

By:

Marshall McLuhan

Format:

Paperback

List price:

£16.99

Our price:

£15.29

Discount:

10% off

You save:

£1.70

ISBN 10:

0415253977

ISBN 13:

9780415253970

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 15 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

18 May, 2001

Edition:

2nd Revised edition

Series:

Routledge Classics

Pages:

400

Description:

Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Synopsis:

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Publication:

Imprint:

Routledge

Returns:

Returnable

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