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Item Details
| Title:
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MULTIMODALITY
A SOCIAL SEMIOTIC APPROACH TO CONTEMPORARY COMMUNICATION |
| By: |
Gunther Kress |
| Format: |
Paperback |
| List price:
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£44.99 |
| Our price: |
£40.49 |
| Discount: |
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| You save:
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£4.50 |
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| ISBN 10: |
0415320615 |
| ISBN 13: |
9780415320610 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 3 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 November, 2009 |
| Pages: |
232 |
| Description: |
Multimodality is a sub-field of communication studies which looks beyond language to the multiple modes of communicating or making meaning - from images to sound and music. This book offers a comprehensive theoretical framework for the study of this topic providing sample analyses and suggestions for further reading. |
| Synopsis: |
The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education. |
| Illustrations: |
5 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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