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Item Details
Title: MULTIMODALITY, LEARNING AND COMMUNICATION
A SOCIAL SEMIOTIC FRAME
By: Jeff Bezemer, Gunther Kress
Format: Paperback

List price: £43.99
Our price: £39.59
Discount:
10% off
You save: £4.40
ISBN 10: 0415709628
ISBN 13: 9780415709620
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 3 available
Publisher: TAYLOR & FRANCIS LTD
Pages: 170
Description: "In this book, Gunther Kress and Jeff Bezemer present a new social semiotic theory which brings together communication, learning and identity through detailed analyses of a range of different multimodal environments, including classrooms, textbooks and hospital operating theatres. The world has changed and is changing, economically and technologically, and there is now a mismatch between academic disciplines and the tasks which need to be undertaken. In the light of this, the authors question what is learning, what is communication and what is the place of design in our contemporary world. The approach they develop shows the intrinsic connectedness of different fields of learning; these fields can now be shown as an integrated domain within one theoretical frame. With a focus on a range of socially shaped cultural resources, 'modes'; and how people use these 'to make (their) meanings material', they describe how different modes and combinations of modes are used, whether in communication or in the achievement of specific tasks. They hypothesize on the effects of the semiotic work that is being done and has been done, and reflect on the constant remaking of the semiotic resources in shaping identity. This book provides students and researchers with a framework which can be used to look at any multimodal environment, whether a dining room, an operating theatre or a classroom. With extensive illustrations and a comprehensive glossary of terms, this book is essential reading for all those working in multimodality, semiotics and related areas"--
Synopsis: This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors' wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head.With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/
Illustrations: 40 black & white illustrations
Publication: UK
Imprint: Taylor & Francis Ltd
Returns: Returnable
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BEFORE WRITING
BEFORE WRITING
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BEFORE WRITING
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CD-ROM FOR READING (CD)
EARLY SPELLING
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EARLY SPELLING
EARLY SPELLING (HB)
EARLY SPELLING (PB)
ENGLISH IN URBAN CLASSROOMS
ENGLISH IN URBAN CLASSROOMS
ENGLISH IN URBAN CLASSROOMS
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ENGLISH IN URBAN CLASSROOMS (HB)
ENGLISH IN URBAN CLASSROOMS (PB)
EXPLAINING SCIENCE IN THE CLASSROOM
EXPLAINING SCIENCE IN THE CLASSROOM (PB)
GREEK AND LATIN LITERATURE OF THE ROMAN EMPIRE
HOLLEN-INSZENIERUNG WRESTLING (PB)
INTRODUCING MULTIMODALITY
INTRODUCING MULTIMODALITY
INTRODUCING MULTIMODALITY
INTRODUCING MULTIMODALITY (HB)
INTRODUCING MULTIMODALITY (PB)
LANGUAGE (HB)
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LANGUAGE AND CONTROL
LANGUAGE AND CONTROL (HB)
LEARNING TO WRITE
LEARNING TO WRITE
LEARNING TO WRITE
LEARNING TO WRITE
LEARNING TO WRITE
LEARNING TO WRITE (HB)
LEARNING TO WRITE (PB)
LINGUISTIC CHOICE ACROSS GENRES (HB)
LITERACY IN THE NEW MEDIA AGE
LITERACY IN THE NEW MEDIA AGE
LITERACY IN THE NEW MEDIA AGE
LITERACY IN THE NEW MEDIA AGE
LITERACY IN THE NEW MEDIA AGE
LITERACY IN THE NEW MEDIA AGE
LITERACY IN THE NEW MEDIA AGE (HB)
LITERACY IN THE NEW MEDIA AGE (PB)
MAKING SIGNS AND MAKING SUBJECTS (PB)
MOBILE LEARNING (HB)
MULTIMODAL DISCOURSE (PB)
MULTIMODAL LITERACY (PB)
MULTIMODAL TEACHING AND LEARNING
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MULTIMODALITY
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MULTIMODALITY
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MULTIMODALITY, LEARNING AND COMMUNICATION
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READING IMAGES
READING IMAGES (HB)
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