PRODUCT LEADERSHIP by Robert G. Cooper ( 9780465014330 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

PRODUCT LEADERSHIP

By:

Robert G. Cooper

Format:

Hardback

List price:

£29.00

Our price:

£27.55

Discount:

5% off

You save:

£1.45

ISBN 10:

046501433X

ISBN 13:

9780465014330

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

INGRAM PUBLISHER SERVICES US

Pub. date:

13 December, 2004

Pages:

304

Description:

Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach

Synopsis:

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Illustrations:

Illustrations

Publication:

Imprint:

Basic Books

Returns:

Returnable

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