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Item Details
| Title:
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WINNING AT NEW PRODUCTS
CREATING VALUE THROUGH INNOVATION |
| By: |
Robert G. Cooper |
| Format: |
Electronic book text |
| List price:
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£19.98 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0465025846 |
| ISBN 13: |
9780465025848 |
| Publisher: |
THE PERSEUS BOOKS GROUP |
| Pub. date: |
12 July, 2011 |
| Edition: |
Fourth Edition |
| Description: |
Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership. |
| Synopsis: |
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. |
| Reader Age: |
From 18 years |
| Publication: |
US |
| Imprint: |
Basic Books |
| Returns: |
Non-returnable |
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