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Item Details
Title: IT'S THE CUSTOMER, STUPID!
34 WAKE-UP CALLS TO HELP YOU STAY CLIENT-FOCUSED
By: Michael A. Aun, Jeffrey H. Gitomer (Foreword)
Format: Hardback

List price: £18.99
Our price: £13.86
Discount:
27% off
You save: £5.13
ISBN 10: 0470907398
ISBN 13: 9780470907399
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 28 January, 2011
Pages: 236
Description: Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.
Synopsis: Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. * Get proven steps to REALLY put your customer at the center of what you do * Distinguish your business from the competition by understanding the principle that good sales ARE good service * Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach.Your customers will love you for them, and you'll love the effect on sales!
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
Some other items by this author:
CUSTOMER SATISFACTION (PB)
CUSTOMER SATISFACTION IS WORTHLESS, CUSTOMER LOYALTY IS PRICELESS (HB)
GET YOUR SHIFT TOGETHER: HOW TO THINK, LAUGH, AND ENJOY YOUR WAY TO SUCCESS IN BUSINESS AND IN LIFE (HB)
JEFFREY GITOMER'S LITTLE TEAL BOOK OF TRUST (HB)
KNOCK YOUR SOCKS OFF SELLING (PB)
LITTLE BLACK BOOK OF CONNECTIONS (HB)
LITTLE GOLD BOOK OF YES! ATTITUDE (HB)
LITTLE PLATINUM BOOK OF CHA-CHING (HB)
LITTLE RED BOOK OF SELLING (HB)
MASTERING THE WORLD OF SELLING (PB)
PERSUASION (HB)
SOCIAL BOOM! (HB)
THE LITTLE BOOK OF LEADERSHIP (HB)
THE SALES BIBLE (PB)
THE SALES BIBLE (PB)
THE SALES BIBLE NEW ED (HB)
THE SALES BIBLE, NEW EDITION (PB)
THE TOASTMASTERS INTERNATIONAL GUIDE TO PUBLIC SPEAKING
THERE'S A CUSTOMER BORN EVERY MINUTE (HB)
TOASTMASTERS INTERNATIONAL GUIDE TO SUCCESSFUL SPEAKING (HB)

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