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Item Details
| Title:
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COMPETING WITH INFORMATION
UNLEASHING CORPORATE KNOWLEDGE FOR COMPETITIVE ADVANTAGE |
| By: |
Donald A. Marchand (Editor) |
| Format: |
Hardback |
| List price:
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£41.99 |
| Our price: |
£37.79 |
| Discount: |
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| You save:
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£4.20 |
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| ISBN 10: |
0471899690 |
| ISBN 13: |
9780471899693 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
20 April, 2000 |
| Series: |
IMD Executive Development Series |
| Pages: |
352 |
| Description: |
This is a book on information management for non--IT managers. It is concerned with how the management of information can create real business value. The four ways of doing this -- minimizing risk, reducing costs, delighting customers, and creating a new reality -- are shown via the unique a four--cross diagrama . |
| Synopsis: |
In the e--business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a companya s performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of a strategic information alignment,a this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low--cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company.At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the worlda s leading global companies every day, this book provides managers with the mindset and guidance to leverage the companya s capabilities to use and manage information to create business value. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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