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Item Details
| Title:
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RISK COMMUNICATION
A MENTAL MODELS APPROACH |
| By: |
M. Granger Morgan, Baruch Fischhoff, Ann Bostrom |
| Format: |
Paperback |
| List price:
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£47.99 |
| Our price: |
£41.99 |
| Discount: |
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| You save:
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£6.00 |
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| ISBN 10: |
0521002567 |
| ISBN 13: |
9780521002561 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
1 July, 2001 |
| Pages: |
366 |
| Description: |
Thisbook explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. |
| Synopsis: |
People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics. |
| Illustrations: |
41 b/w illus. 14 tables |
| Publication: |
UK |
| Imprint: |
Cambridge University Press |
| Returns: |
Returnable |
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