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Item Details
Title: IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE
THE WORLD'S BEST-SELLING BOOK BY PAUL ARDEN
By: Paul Arden
Format: Paperback

List price: £9.95
Our price: £8.21
Discount:
17.5% off
You save: £1.74
ISBN 10: 0714843377
ISBN 13: 9780714843377
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 27 available
Publisher: PHAIDON PRESS LTD
Pub. date: 30 May, 2003
Pages: 128
Description: A handbook of how to succeed in life by an advertising guru.
Synopsis: It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Publication: UK
Imprint: Phaidon Press Ltd
Returns: Returnable
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