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Item Details
Title: PRODUCT LEADERSHIP
CREATING AND LAUNCHING SUPERIOR NEW PRODUCTS
By: Robert G. Cooper
Format: Hardback

List price: £15.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0738200107
ISBN 13: 9780738200101
Publisher: INGRAM PUBLISHER SERVICES US
Pub. date: 19 October, 1998
Pages: 336
Description: Successful strategies for winning the product development war
Synopsis: In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR, to triumph over the competition and become a leader in the new products war.
Illustrations: diagrams
Publication: US
Imprint: Perseus Books
Returns: Non-returnable
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