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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
click
here
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| Title:
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WINNING AT NEW PRODUCTS
ACCELERATING THE PROCESS FROM IDEA TO LAUNCH |
| By: |
Robert G. Cooper |
| Format: |
Paperback |
| List price:
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£17.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0738204633 |
| ISBN 13: |
9780738204635 |
| Publisher: |
THE PERSEUS BOOKS GROUP |
| Pub. date: |
3 May, 2001 |
| Edition: |
2 Rev ed |
| Pages: |
448 |
| Description: |
This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success. It cites research and showcases innovative practices at major companies and outlines specific strategies. |
| Illustrations: |
illustrations |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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