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Item Details
Title: BRAND FAILURES
THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME
By: MATT HAIG
Format: Hardback

List price: £18.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0749439270
ISBN 13: 9780749439279
Publisher: KOGAN PAGE LTD
Pub. date: 3 April, 2003
Pages: 256
Description: Most of the world''s global companies have launched products that have flopped. This book looks at how such disasters occur and describes those brands which set sail with multi million-dollar campaigns behind them, only to sink. It discusses what went wrong in every case and provides for each a checklist of lessons learnt.
Returns: Non-returnable
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