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Item Details
Title:
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BRAND FAILURES
THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME |
By: |
MATT HAIG |
Format: |
Hardback |
List price:
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£18.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0749439270 |
ISBN 13: |
9780749439279 |
Publisher: |
KOGAN PAGE LTD |
Pub. date: |
3 April, 2003 |
Pages: |
256 |
Description: |
Most of the world''s global companies have launched products that have flopped. This book looks at how such disasters occur and describes those brands which set sail with multi million-dollar campaigns behind them, only to sink. It discusses what went wrong in every case and provides for each a checklist of lessons learnt. |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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