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Item Details
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| Title:
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EMARKETING EXCELLENCE
PLANNING AND OPTIMISING YOUR DIGITAL MARKETING |
| By: |
P. R. Smith, Dave Chaffey |
| Format: |
Paperback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0750689455 |
| ISBN 13: |
9780750689458 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 May, 2008 |
| Edition: |
3rd Revised edition |
| Series: |
Emarketing Essentials |
| Pages: |
528 |
| Description: |
Combines approaches to marketing planning with the use of e-models and e-tools. This book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; and, drive your e-business forward. |
| Synopsis: |
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC(R) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. |
| Illustrations: |
Approx. 110 illustrations (100 in full color) |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
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