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Item Details
Title: BUYING STYLES
SIMPLE LESSONS IN SELLING THE WAY YOUR CUSTOMER BUYS
By: Michael Wilkinson
Format: Hardback

List price: £14.99


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ISBN 10: 081441527X
ISBN 13: 9780814415276
Publisher: AMACOM
Pub. date: 1 July, 2009
Pages: 160
Description: Presents a fictional situation in which a salesperson has just lost a major sale... and decides to find out why. This book contains tips, checklists, and on-the-go references, that unveils insights for successfully selling to anyone.
Synopsis: Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual "buying styles"...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a "learning adventure," Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why.This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.
Publication: US
Imprint: Amacom
Returns: Returnable
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