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Item Details
Title: CONTENT MARKETING FOR NONPROFITS
A COMMUNICATIONS MAP FOR ENGAGING YOUR COMMUNITY, BECOMING A FAVORITE CAUSE, AND RAISING MORE MONEY
By: Kivi Leroux Miller
Format: Paperback

List price: £35.00
Our price: £24.50
Discount:
30% off
You save: £10.50
ISBN 10: 1118444027
ISBN 13: 9781118444023
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY & SONS INC
Pub. date: 3 September, 2013
Series: The Jossey-Bass Nonprofit Guidebook Series
Pages: 432
Description: Nonprofits are communicating more often and in more ways than ever before...
Synopsis: Nonprofits are communicating more often and in more ways than ever before ...but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: * Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting * Up-to-date guidance on communicating in a fast-paced, multichannel world * How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content * Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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