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Item Details
| Title:
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TRANSFORMING BUSINESS
BIG DATA, MOBILITY, AND GLOBALIZATION |
| By: |
Allison Cerra, Kevin Easterwood, Jerry Power |
| Format: |
Paperback |
| List price:
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£16.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
111851968X |
| ISBN 13: |
9781118519684 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
18 December, 2012 |
| Pages: |
256 |
| Description: |
As the world continues to become increasingly connected, the modern organization finds itself in the center of a cultural revolution. Historically, the most advanced technologies like high-speed internet access and the mobile phone were leveraged almost exclusively for the workplace to increase and enhance employee productivity. |
| Synopsis: |
A unique perspective of an evolved role for company leadership Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders.* Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform * Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT * Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention * Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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