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Item Details
Title: PRODUCT MANAGEMENT FOR DUMMIES
By: Brian Lawley, Pamela Schure, Stephan Bodian
Format: Paperback

List price: £19.99
Our price: £14.59
Discount:
27% off
You save: £5.40
ISBN 10: 1119264022
ISBN 13: 9781119264026
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 7 available
Publisher: JOHN WILEY & SONS INC
Pub. date: 13 January, 2017
Pages: 384
Description: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position.
Synopsis: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is and isn't to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.* Create a winning strategy for your product * Gather and analyze customer and market feedback * Prioritize and convey requirements to engineering teams effectively * Maximize revenues and profitability Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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DETECTING AND LIVING WITH BREAST CANCER FOR DUMMIES (PB)
EATING CLEAN FOR DUMMIES, 2ND EDITION (PB)
ENTSPANNEN DURCH MEDITATION FUR DUMMIES DAS POCKETBUCH
ENTSPANNEN DURCH MEDITATION FUR DUMMIES DAS POCKETBUCH
ENTSPANNEN DURCH MEDITATION FUR DUMMIES DAS POCKETBUCH (PB)
EXPERT PRODUCT MANAGEMENT (PB)
EXPERT PRODUCT MANAGEMENT TOOLKIT BUNDLE (PB)
FUNDAMENTAL ANALYSIS FOR DUMMIES 2ND EDITION (PB)
LIVING YOGA (PB)
MEDITATION FOR DUMMIES
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MEDITATION FOR DUMMIES, 4TH EDITION (PB)
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MEDITATION FUR DUMMIES (PB)
PRAXIS ELEMENTARY EDUCATION FOR DUMMIES WITH ONLINE PRACTICE (PB)
PRODUCT MANAGEMENT FOR DUMMIES
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SELLING ALL-IN-ONE FOR DUMMIES (PB)
SO LEICHT GEHT MEDITATION FUR DUMMIES
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THE PHENOMENAL PRODUCT MANAGER (PB)
WAKE UP NOW
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YEARS 6-10 LITERACY FOR STUDENTS DUMMIES EDUCATION SERIES (PB)
YEARS 6-8 MATHS FOR STUDENTS DUMMIES EDUCATION SERIES (PB)
YEARS 9-10 MATHS FOR STUDENTS DUMMIES EDUCATION SERIES (PB)

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